U.S. Information Blitz to Unfold in Pakistan

An information blitz aimed at swaying Pakistani citizens' views on U.S. involvement in the region is about to unfold, The Peacock Report (TPR) has discovered. The U.S. Agency for International Development (USAID) yesterday commenced its search for a contractor capable of carrying out the euphemistically titled "USAID/Pakistan Outreach Campaign," as the project officially is known. According to a "presolicitation notice" dated June 5 that TPR has located, the agency envisions a multi-language delivery of U.S. government messages in urban as well as rural areas of Pakistan. The contractor will execute the campaign in English, Urdu, Pashtu, Punjabi, and other regonal languages. This USAID endeavor will place messages in newspapers, magazines, and billboards as well as radio and television broadcasts, according to the document. The agency will make available a formal and more detailed solicitation later this month. USAID hopes to launch the Pakistani campaign by summer's end.